New Arrivals

Sometimes the biggest trout live where back casts aren’t your best friend. Sonar Trout Express has a short, rear weighted head that excels at roll ...

The 201R by Tiemco represents a modern evolution of the legendary 200R hook. Distinguished by a wider gap and a sleek black nickel finish, it ret...

For the angler who sets no boundaries Inspired by the wild brown trout that inhabit the canyons of the West and constructed to withstand re...

Protect yourself from harmful uva/uvb rays with all natural sun screen. Protect yourself from harmful UVA/UVB rays with all natural sun scr...

Introducing a fresh look for the acclaimed Thunderhead Small Submersible Lumbar! For a limited time, experience this incredibly versatile pack...

For hooks #4 to 8/0 The Saltwater Traveler Series offers a material clip and a spinning attachment in addition to the same features as the Travele...

Our iconic Traveler has a new look. The Traveler 2400, 2500 and 2700 Series is our new addition to the vise product line.  A 6”x6” pedestal base, ...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This ...

The trusty and extra lucky cotton-twill Single Haul hat is the perfect fit for your anytime, anyplace program. Crown Fit: Low

 The warmest, most technically advanced convertible fishing glove in the Simms lineup, the WINDSTOPPER® Foldover Mitt provides cold-day comfort in ...

The new Wild Fly beanie is here just in time for all of your outdoor adventures! Great gift for the holidays, a family member or fellow fisherman. ...

Introducing the 10 Year Anniversary Collection from Wild Fly.We’ve spent the past decade traveling, fishing, and documenting all the adventures an...

Cheating We'll come clean from the outset: Velocity is the freshwater version of our Cobalt action. We did this for an obvious reason: Our high-en...

Relax.  As serious as it may be at times—or as we may attempt to make it—fly fishing is really about having fun. Focusing on something other than ...

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is the...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer....

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is the...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer....

Premium selected Deer Belly hair. High quality patch of premium Deer Belly hair Deer Belly hair is hollow adding buoyancy to your fly patterns 12 c...

Big power with ease, lightness and comfort. A big permit rod, a light tarpon rod, equally capable for near shore species like big stripers, cobia ...

This might be the award winner for light meets power. Incredibly light in the hand but such a rocket due to line speed and loop control. This rod ...

Enjoyable. Not a word usually associated with a tarpon rod, but this one really is enjoyable to cast and fish. Don't let that fool you though. It ...

We kept the nice light feel in this rod that helps you make shorter quick shots easily, and powered it up so you can drive long casts into the win...

Fantastic line speed and stability with tons of feel. This is the rod for long 6X leaders, trico spinners, and pin-point accuracy. It has plenty o...

People keep telling us this is THE ROD. We can't find anything to dispute that. Super rangy for a powerful 9 weight, this rod casts just off the t...

Light, crisp, and delightful at close to medium ranges. This rod forms laser-like loops effortlessly making it very accurate even with long leader...

Think of this like the creek rod of saltwater or bass fishing. It may not be the longest casting or hardest fighting rod, but when targeting small...

Easy going power best describes the 9064. From big foam bugs, to double flies and shot under an indicator, to streamers, the rod handles them smoo...

Effortless control best describes the Centric 9054. This rod easily generates blistering fast tight loops all the way to gentle open loops. The ab...

Light, responsive, and stable, this is a great rod for nymphing, dries, and stillwater. It has plenty of power for long casts on lakes or while wa...

When you need a more nymph and streamer focused 5 weight with a fighting butt, this is the rod. It has a supple tip for stack mends and roll casts...

Our favorite Centric for lake fishing. This rod has plenty of power for long casts and sinking line but retains a ton of feel for detecting subtle...

Smooth and controlled. This rod is equally at home on still waters as it is on steelhead and salmon rivers. It's a dream to cast lines of all dens...

Streamers, lakes, single hand speys. This is our favorite multi-disciplinary six weight. It’s a great streamer rod on the river, loves to tackle w...

Bringing together some of the most iconic features from past Hardy Perfect reels, the '1912 Perfect' incorporates the famous 1912 Perfect check mec...